Brand Communication Agency
Despite having headed Interbrand's list of the 100 most valuable brands for 13 consecutive years, Coca-Cola has now been replaced by Apple, whose surge to the top highlights the dominance of technology today. Three of the top five most valuable brands are technology companies.
This data stresses another key element that must be addressed by branding agencies: the value of innovation and the need to exploit trends. The rise of the technology domain has resulted in the emergence of new channels, such as Facebook, Instagram, Google and Twitter.
This change in trends results in new approaches to branding. Agencies must be naturally innovative and flexible in order to survive a fast-paced environment. With branding becoming an increasingly vital element to a firm's success, many organizations believe it is in their best interest to seek external support.